SEO Marketing – How to Approach and Educate Offline Clients on the Importance of SEO

Too often Internet Marketers and Search Engine Optimization (SEO) experts missed out on offline businesses to promote their services. Think about the offline businesses that you can target- dentists, chiropractors, physical therapists, plumbers, florists, dog trainers etc. The list is virtually endless because these businesses often have no clue about the Internet and the importance of ranking high in Google.

Offline businesses are not only some of the easiest businesses to approach but also one of the most profitable if you know how to approach them and educate them on SEO. Moreover they will appreciate the fact that you have taken the time and interest to provide them with information that will be helpful for their business.

Offline businesses usually have an unprofessional website that was probably designed by some college kid without any clue about SEO or keyword research. As an expert, it is your job to explain the importance of SEO and how by making simple changes you can help their businesses.

So when you do your presentation, instead of talking about you and your products and services, talk about them and how you can help them get more business, more leads and more traffic.Once you have got their interest, prove your point by having case studies or how you have used your expertise to help other businesses. By demonstrating the results, you are more likely to gain their trust and eventually their business.

Offer them a number of packages so that they can choose the one that would most fit their business needs. In fact, if you gain their trust enough, they will let you recommend the best package for their business. You can have a basic package with a basic website redesign and an opt-in form.You can have a silver package with a video on site and more content pages.A gold package may be a comprehensive evaluation of the site including keyword research; SEO analysis and link building.

It is very important to gain and keep the reputation of a trusted advisor. A lot of courses recommend “milking the cows” and that is the worst way of doing your business. You will not only lose your credibility very quickly but also get a bad reputation as well.

Treat your client with care and understand that unless they are not profitable, they will not be able to continue doing business with you. On the flip side if you help them achieve the results you promise you not only have a chance to do more SEO marketing but also get great references from them.